The Best Time of Year to Buy Electronics (Month by Month)

January TVs, July appliances, October everything — we mapped out exactly when prices drop at Amazon and Best Buy so you can time your purchases perfectly.

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January — TVs Hit Their Annual Low

Right after CES, last year's TV models get clearanced hard. Amazon and Best Buy both slash prices 20–40% in January as new models are announced. If you need a TV, January is the single best month to buy.

February — Small Appliances Before Valentine's Day

Countertop appliances like coffee makers, blenders and air fryers see deals ahead of Valentine's Day. Retailers push kitchen gifts and discount heavily to drive volume.

March–April — No Major Sales, Wait If You Can

Spring is the quietest period for electronics deals. If you need something, buy it — but if you can wait until May, Amazon's Spring Sale typically runs in late April and delivers 15–25% off across categories.

July — Prime Day Is the Summer's Best Moment

Amazon Prime Day in July is the second-biggest sale event of the year. Best Buy, Walmart and Target all run competing sales the same week. Smart home devices, headphones and streaming sticks hit their lowest prices of the year.

October — Early Holiday Deals Start

Amazon runs a second "Prime Day" event in October. This is the best time to buy gaming peripherals, headphones, and anything you were going to buy for the holidays anyway — prices are just as good as Black Friday without the stress.

November — Black Friday Is Overrated (But Still Good)

Black Friday deals are real but often match prices from Prime Day or October sales. The best Black Friday deals are on TVs, laptops and bundles. Avoid buying small electronics on Black Friday — they were cheaper in October.

Related comparison

Side-by-side data on the retailers mentioned in this guide.

Current deals mentioned in this guide